Social Media Courses

Social Media Tools 1: Design and Implementation

Credit Number: ETWR 1471
CE Number: ETWR 1071
Course Description: Learn how to promote organizations, products, and services using social media tools such as blogs, Facebook and Twitter. Adhering to the rules of online etiquette, learn how to build a community and curate its contributed information so that that information reliably provides online support for products or services. Put what you learn into practice by using these tools to accomplish one or both of these goals, preferably for a nonprofit.
For more information, please read the master syllabus.

Social Media Tools 2: Monitoring and Analysis

Credit Number: ETWR 1472
CE Number: ETWR 2071
Course Description: Learn how to develop and manage social media strategies based on the social media campaign created in ETWR 1471. Use analytical tools to establish metrics for measuring results of these strategies. Maintain and modify social media venues such as Facebook, Twitter, forums, blogs, youtube.com, LinkedIn and podcasts. Analyze data, identify promoters of, and threats to, organization reputation and brand. Develop policies regarding best practices and ethics for social media strategies. Put what you learn into practice by using reporting and user analysis methods to prove or disprove campaign results, preferably for a nonprofit.
For more information, please read the master syllabus.

Social Media Law & Ethics

Credit Number: ETWR 1370
CE Number: ETWR 1070
Course Description: Now that businesses and consumers rely more than ever on social media for most, if not all, business and brand awareness, they are at risk with posts made on the company pages as well as on employee pages. Explore best practices for business use of social media and learn to engage with new media legally. Use practical information to make good decisions related to digital communications. Create a social media policy and best practices guide for business to help reduce the legal and social risks associated with illegal, inappropriate, or unethical social media content. This course was designed to be repeated multiple times if content varies.
For more information, please read the master syllabus.

WordPress CMS-Based Websites and Blogs

Credit Number: ETWR 2376
CE Number: BTCM 2076
Course Description: In this course, learn to install, configure, and design WordPress blogs for technical communication and collaboration. As part of a team, use a WordPress blog as a content management system to document a technical product, service, or process.
For more information, please read the master syllabus.

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