Course Descriptions, Master Syllabi and Textbooks

We will update the syllabi as needed, e.g. when we switch to new textbooks. However, you should always contact the assigned instructor for each course before you make plans that are dependent upon the curriculum listed below.

 

Marketing

Marketing Department at Austin Community College ACC

BMGT 1347 - Retail Buying

BUSI 1311 - Principles of Salesmanship

COMM 2327 - Principles of Advertising

MRKG 1301 - Customer Relationship Management

MRKG 1302 - Principles of Retailing

MRKG 1311 - Principles of Marketing

MRKG 1313 - Public Relations

MRKG 1391 - Special Topics in Business Marketing and Marketing Management

MRKG 2312 - e-Commerce Marketing

MRKG 2333 - Principles of Selling

MRKG 2348 - Marketing Research and Strategies

MRKG 2349 - Advertising and Sales Promotion

MRKG 2371 - Consumer Behavior

MRKG 2375 - Advanced Advertising Campaigns

MRKG 2388 - Internship -- Marketing/Marketing Management, General

 

Fashion Marketing

FSHD 1302 - Introduction to Fashion

FSHD 1308 - Fashion Trends

FSHD 1311 - Fashion History

FSHN 1301 - Textiles

FSHN 1366 - Practicum (or Field Experience) -- Fashion Merchandising

FSHN 2301 - Fashion Promotion

FSHN 2303 - Fashion Buying

FSHN 2309 - Fashion Image

FSHN 2320 - Visual Merchandising

FSHN 2388 - Internship -- Fashion Merchandising

FSHN 2389 - Internship -- Fashion Merchandising

 

What is SCANS? What is the justification for SCANS Training? The complete list of SCANS Competencies and definitions