An average quality professional video will cost your organization about $1,000 per finished minute. With the Focus on Good: Project-Based Workshop series, you’ll work with our team of film professionals to create a high-quality video yourself.
Throughout this 8-week, 4 workshop course, we’ll give you the tools, skills and resources you need to make a film that tells your organization’s story—the right way. No experience or special equipment is required for this workshop series. We encourage you to bring your own camera if you have one. If you don’t we will provide you with a Flip camera to use for the duration of the workshop. For editing, you will need a computer with access to the internet and YouTube.com.
By the end of this workshop series you will not only have created a great video and learned how to get it seen, but you’ll also have the skills to do it again and again and again.
This workshop series is limited to 5 organizations, each of which can send up to 3 staff members. Space will fill up quickly so act fast and sign up now.
Session 1: Learning to Tell Your Story
The first session will guide you through the process of establishing the narrative of your work. We’ll focus on developing a goal for your story, telling the right story, who the best character is to tell that story, and how to put your story in a format that works for film. Throughout the course of the next two weeks you will develop your story with the aid of our instructors who will be on call to assist you.
Session 2: Capturing Your Story on Camera
The second session will give you the skills you need to shoot video that both looks and sounds great. We’ll cover, framing your shot, lighting your shot, recording high-quality audio, interviewing strategies for great sound bites, and other tips and tricks for improving your video quality. You’ll gain hands-on experience with video equipment so you can leave confident in your ability to capture your story on camera. Over the next two weeks you will shoot the story you’ve created and come to the next workshop with your footage ready to edit.
Session 3: Editing Your Story
The third workshop of the series will be focused on editing your story and getting it ready for your audience. We’ll show you how to find free music, stock photography and sound effects, cut your story together with the Youtube video editor, add graphics, text and music, and make an effective presentation to accomplish your goals. Over the next two weeks you’ll edit your story and our team of instructors will be on call to help you with any creative or technical issues you may experience.
Session 4: Distributing Your Story to the World
The fourth and final workshop is all about making sure everyone sees your story. We’ll start by making popcorn and watching all the films created during the series. After a round of constructive criticism and suggestions for improvement, we’ll talk about the many distribution methods for your work. This includes search engine optimization for video, syndication, and exploration other tools to help viewers find and view your film.
March 27, April 10, 24, May 8, 2015
9:00 AM – 1:00 PM
$695.00 per organization
(price is for up to three staff members)
Includes 4, half-day workshops for up to 3 staff members, 1 personalized mentor session, and a Flip camera for 8 weeks.
About the Instructor:
Aaron Bramley is a communicator and a collaborator with expertise in video, social media, public relations, marketing communications, media relations, crisis communications, nonprofits, fundraising, and learning new things.
For the last 8 years Aaron has worked as the Director of Digital Media for Ridgewood: Ingenious Communication Strategies. He leads the New Media Division. Focusing on nonprofit and public sector organizations, he works with his team to create integrated communications strategies that use the most current communications tools to reach their audience the right way.
He is also Co-founder and Interim Executive Director of Lights. Camera. Help., a nonprofit organization that is dedicated to creating positive change through film. He’s responsible for conceptualizing the organization’s mission and working to see it through.