INTRODUCING

Take 10 Minutes:

8 Principles to Consider before Engaging in Fundraising

“Fundraising is about far more than asking for money. It is about engaging someone in your cause and giving him or her the opportunity to do good. It is also about organizational credibility.” Words written 21 years ago in Take 10 Minutes: 8 Principles to Consider before Engaging in Fundraising in Association Management in July/August 1999. Words that remain eternally true.

Barry Silverberg, Center Director, wrote the piece while transitioning from a 25 year career leading and managing Jewish Federations, to encapsulate his lessons learned and to share often overlooked fundraising fundamentals.