MRKG 1391 – Special Topics in Business Marketing and Marketing Management (3-3-0)
Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. Learning outcomes/objectives are determined by local occupational need and business and industry trends. Topics may vary.
Social Media Marketing – Social Media Marketing will focus on the use of social media for enhancing product recognition and appeal. It will include analysis of distinctions between successful strategies in social media and in other types of advertising media, as well as choices of appropriate data to collect and analyze to measure the effectiveness of social media campaigns. While careful attention will be paid to currently available tools and types of data, creativity in hypothesizing what could be useful with more data (as computing power increases) will also be addressed.
Student Accident Insurance Fee: $1.00
Skills: R Course Type: W
Master Syllabus
Textbook – Zero Textbook Cost (ZTC) course. Textbook purchase is not required to participate in this course. However, students will be responsible for obtaining and printing (if desired) the required articles for the course. The instructor will provide additional information.
