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MRKG 2349 – Advertising and Sales Promotion (3-3-0)

Introduction to the advertising principles, practices, and multi-media of persuasive communication including buyer behavior, budgeting, and regulatory constraints.

Student Accident Insurance Fee: $1.00

Skills: R Course Type: W

Master Syllabus
Textbook – Course currently not offered.

Information to be provided by the instructor.

Information to be provided by instructor.

Title: Silent Selling: Best Practices and Effective Strategies in Visual Merchandising (Bundle Book + Studio Access Card)
Edition: 5th
Author(s): Bell
ISBN: 9781501315565
Publisher: Bloomsbury

Title: Style Wise: A Practical Guide to Becoming a Fashion Stylist
Edition: 2nd
Author(s): Burns-Tran
ISBN: 9781501323768
Publisher: Bloomsbury

Title: Promotion in the Merchandising Environment
Edition: 3rd
Author(s): Swanson
ISBN: 9781628921571
Publisher: Bloomsbury

Title: J. J. Pizzuto’s Fabric Science (Bundle Book + Studio Access Card)
Edition: 11th
Author(s): Johnson
ISBN: 9781501395369
Publisher: Bloomsbury

Title: J. J. Pizzuto’s Fabric Science Swatch Kit (Bundle Book + Studio Access Card)
Edition: 11th
Author(s): Johnson
ISBN: 9781501316517
Publisher: Bloomsbury

Title: Survey of Historic Costume (Bundle Book + Studio Access Card)
Edition: 7th
Author(s): Tortora
ISBN: 9781501337406
Publisher: Bloomsbury

Title: Social Psychology of Dress
Edition: 17th
Author(s): Lennon
ISBN: 9781501313561
Publisher: Bloomsbury

Title: The World of Fashion
Edition: 5th
Author(s): Diamond
ISBN: 9781609015275
Publisher: Bloomsbury

Title: What Color is Your Parachute? 2020: A Practical Manual for Job-Hunters and Career Changers
Edition: 2020
Author(s): Bolles
ISBN: 9781984856586
Publisher: Penguin Random House

Title: Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Edition: 5th
Author(s): Parente
ISBN: 9781133434801
Publisher: Cengage Learning

Title: Consumer Behavior: Building Marketing Strategy (Connect + Loose-Leaf)
Edition: 14th
Author(s): Mothersbaugh
ISBN: 9781260872798
Publisher: McGraw Hill

Title: Essentials of Marketing Research (Loose-Leaf)
Edition: 5th
Author(s): Hair
ISBN: 9781260511857
Publisher: McGraw Hill

Title: Selling: Building Partnerships (Connect + Loose-Leaf)
Edition: 10th
Author(s): Castleberry
ISBN: 9781260276985
Publisher: McGraw Hill

Title: Essentials of Marketing Analytics (Connect + Loose-Leaf)
Edition: 1st
Author(s): Hair
ISBN: 9781264853588
Publisher: McGraw Hill

Title: Marketing (Connect + Loose-Leaf)
Edition: 15th
Author(s): Kerin
ISBN: 9781264091737
Publisher: McGraw Hill

Title: Customer Service: Skills for Success (Connect + Loose-Leaf)
Edition: 7th
Author(s): Lucas
ISBN: 9781260277258
Publisher: McGraw Hill

Title: Selling: Building Partnerships (Connect + Loose-Leaf)
Edition: 10th
Author(s): Castleberry
ISBN: 9781260276985
Publisher: McGraw Hill

Title: Contemporary Advertising (Loose-Leaf)
Edition: 16th 21
Author(s): Arens
ISBN: 9781264020713
Publisher: McGraw Hill

Title: E-Commerce 2019 – Business, Technology, Society
Edition: 15th
Author(s): Laudon
ISBN: 9780134998459
Publisher: Pearson

MRKG 1391 – Special Topics in Business Marketing and Marketing Management (3-3-0)

Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. Learning outcomes/objectives are determined by local occupational need and business and industry trends. Topics may vary.

Social Media Marketing – Social Media Marketing will focus on the use of social media for enhancing product recognition and appeal. It will include analysis of distinctions between successful strategies in social media and in other types of advertising media, as well as choices of appropriate data to collect and analyze to measure the effectiveness of social media campaigns. While careful attention will be paid to currently available tools and types of data, creativity in hypothesizing what could be useful with more data (as computing power increases) will also be addressed.

Student Accident Insurance Fee: $1.00

Skills: R Course Type: W

Master Syllabus

Textbook – Zero Textbook Cost (ZTC) course. Textbook purchase is not required to participate in this course. However, students will be responsible for obtaining and printing (if desired) the required articles for the course. The instructor will provide additional information.

MRKG 1391 – Special Topics in Business Marketing and Marketing Management (3-3-0)

Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. Learning outcomes/objectives are determined by local occupational need and business and industry trends. Topics may vary.

Digital Marketing Analytics – Digital Marketing Analytics focuses on how appropriate data can be effectively used to plan and continually refine a company’s digital presence to enhance marketing their products. Because the field is rapidly changing in terms of the tools available and the types of data that can be collected and analyzed by the various tools, the emphasis in this course is on case studies and projects so that students experience the interplay between the chosen goals, marketing principles, data collected, and the types of analyses on the usefulness of the results of the analysis. The features that several case studies have in common can be expected to be present in some form in
the tools that students will use in their jobs.

Student Accident Insurance Fee: $1.00

Skills: R Course Type: W

Master Syllabus

Title: The Practice of Public Relations
Edition: 14th
Author(s): Seitel
ISBN: 9780134895444
Publisher: Pearson

Title: Retailing Management (Connect + Loose Leaf)
Edition: 10th
Author(s): Levy
ISBN: 9781260277081
Publisher: McGraw Hill

Title: Retail Buying : From Basics to Fashion (with Access)
Edition: 6th
Author(s): Clodfelter
ISBN: 9781501334276
Publisher: Fairchild Books

FSHN 2389 – Internship — Fashion Merchandising (3-0-16)

An experience external to the college for an advanced student in a specialized field involving a written agreement between the educational institution and a business or industry. Mentored and supervised by a workplace employee, the student achieves objectives that are developed and documented by the college and that are directly related to specific occupational outcomes. This may be a paid or unpaid experience. This course may be repeated if topics and learning outcomes vary.

Student Accident Insurance Fee: $1.00

Skills: A Prerequisites: Nine hours of Fashion Merchandising or other Business courses. Course Type: W

Master Syllabus
Textbook – None

FSHN 2388 – Internship — Fashion Merchandising (3-0-16)

An experience external to the college for an advanced student in a specialized field involving a written agreement between the educational institution and a business or industry. Mentored and supervised by a workplace employee, the student achieves objectives that are developed and documented by the college and that are directly related to a specific occupational outcome. This may be a paid or unpaid experience. This course may be repeated if topics and learning outcomes vary.

Student Accident Insurance Fee: $1.00

Skills: R Prerequisites: Six hours of Fashion Merchandising or other Business courses. Course Type: W

Master Syllabus

FSHN 2320 – Visual Merchandising (3-2-2)

Skill development in the creation of showroom or retail store window/interior displays that sell merchandise. Study of the basic techniques of store planning, mannequin dressing, alternate form design, and display space conceptualization and implementation.

Course Fee: $50.00  Student Accident Insurance Fee: $1.00

Skills: R Course Type: W

Master Syllabus

FSHN 2309 – Fashion Image (3-3-0)

Instruction in the techniques used to analyze the fashion image of individual clients. Emphasis on personal coloring, seasonal color harmonies, appropriate fabric textures, body proportion and silhouette, figure, facial and hair analysis, and wardrobe coordination. Study of fashion image consultant business practices and job qualifications.

Student Accident Insurance Fee: $1.00

Skills: R Course Type: W

Master Syllabus

FSHN 2303 – Fashion Buying (3-3-0)

Fundamentals of fashion buying with instruction in planning, pricing, and purchasing retail fashion inventories. Identification of wholesale merchandise and media resources.

Student Accident Insurance Fee: $1.00

Skills: R Course Type: W

Master Syllabus

Information provided by instructor.

FSHN 2301 – Fashion Promotion (3-3-0)

A survey of fashion direction, publicity, and fashion event coordination. Emphasis on fashion show production from idea to runway including theme development, stage/set design, choreography, music coordination, lighting, line-up, model fittings, rehearsal, and press kit development.

Student Accident Insurance Fee: $1.00

Skills: R Course Type: W

Master Syllabus

FSHN 1366 – Practicum (or Field Experience) — Fashion Merchandising (3-0-20)

Practical general training and experiences in the workplace. The college with the employer develops and documents an individualized plan for the student. The plan relates the workplace training and experiences to the student’s general and technical course of study. The guided external experiences may be paid or unpaid. This course may be repeated if topics and learning outcomes vary.

Student Accident Insurance Fee: $1.00

Skills: R Prerequisites: FSHD 1302. Course Type: W

Master Syllabus

FSHN 1301 – Textiles (3-3-0)

A general study of textiles with emphasis on factors that affect the hand, appearance, and performance in clothing use. Examination of the properties of natural and man-made fibers, how yarn is formed, methods of production, and the properties of a variety of fabrics. Application of textiles used in the apparel industry.

Student Accident Insurance Fee: $1.00

Skills: R Course Type: W

Master Syllabus

FSHD 1311 – Fashion History (3-3-0)

Survey of the evolution of fashion change, traced through garment development from ancient times to present day. A study of customs and silhouettes of each historical period and their modern day adaptations.

Student Accident Insurance Fee: $1.00

Skills: R Course Type: W

Master Syllabus

FSHD 1308 – Fashion Trends (3-3-0)

A study of the effects of eastern and western cultures on the development of fashion. Examination of the relationship of social, psychological, economic, demographic, and lifestyle trends to fashion trends.

Student Accident Insurance Fee: $1.00

Skills: R Course Type: W

Master Syllabus

FSHD 1302 – Introduction to Fashion (3-3-0)

Survey of the world of fashion businesses. Introduction to the creation and merchandising of fashion through the study of fashion vocabulary, the fashion process, fashion publications, and career opportunities.

Student Accident Insurance Fee: $1.00

Skills: R Course Type: W

Master Syllabus

MRKG 2388 – Internship — Marketing/Marketing Management, General (3-0-18)

An experience external to the college for an advanced student in a specialized field involving a written agreement between the educational institution and a business or industry. Mentored and supervised by a workplace employee, the student achieves objectives that are developed and documented by the college and that are directly related to specific occupational outcomes. This may be a paid or unpaid experience. This course may be repeated if topics and learning outcomes vary.

Student Accident Insurance Fee: $1.00

Skills: R Prerequisites: Six hours of Marketing courses. Course Type: W

Master Syllabus

MRKG 2375 – Advanced Advertising Campaigns (3-3-0)

An advanced managerial approach to advertising program and campaign development for both profit and non-profit organizations. Emphasis on developing an advertising strategy as a component of the total market mix.

Student Accident Insurance Fee: $1.00

Skills: R Prerequisites: COMM 2327. Course Type: W

Master Syllabus

MRKG 2371 – Consumer Behavior (3-3-0)

A study of how marketing meets consumer needs. Covers consumer behavior as it affects marketing. Topics include needs, motivations, perceptions, and attitudes of consumers, and the influence of social class, culture and subculture on consumer behavior and behavior research are discussed in depth. Course addresses strategies for creating customer values and trends in customer behavior. Case studies are used extensively.

Student Accident Insurance Fee: $1.00

Skills: R Course Type: W

Master Syllabus

MRKG 2348 – Marketing Research and Strategies (3-3-0)

Designed to enhance student understanding of the marketing, environment and the dynamic interrelationships of the functions of marketing price, channels of distribution, promotion, and product responsibility. Provides a simulated marketing environment for experience in marketing decision-making and provides practical experiences in analyzing market cases for the students.

Student Accident Insurance Fee: $1.00

Skills: S Prerequisites: MATH 1332 or MATH 1342. Course Type: W

Master Syllabus

MRKG 2333 – Principles of Selling (3-3-0)

Overview of the selling process. Identification of the elements of the communication process between buyers and sellers and examination of the legal and ethical issues of organizations which affect salespeople.

Student Accident Insurance Fee: $1.00

Skills: R Course Type: W

Master Syllabus

MRKG 2312 – e-Commerce Marketing (3-3-0)

Explore electronic tools utilized in marketing; focus on marketing communications in developing customer relationships. Explore the social media driven marketing environment and focus on the internet and other technologies that have a profound effect on marketing today.

Student Accident Insurance Fee: $1.00

Skills: R Prerequisites: MRKG 1311. Course Type: W

Master Syllabus

MRKG 1391 – Special Topics in Business Marketing and Marketing Management (3-3-0)

Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. Learning outcomes/objectives are determined by local occupational need and business and industry trends. Topics may vary.

Collegiate Leadership Academy – This course is designed for Fashion Marketing students to participate in the annual Collegiate Leadership Academy in New York City. Students will gain experience in the industry of their choice in fashion marketing, retail, sport and entertainment, international business and finance, or hospitality and culinary arts. The class will meet both in Austin and New York City. The student is required to pay for the cost of the trip plus tuition.

Student Accident Insurance Fee: $1.00

Skills: R Course Type: W

Master Syllabus
Textbook – None

MRKG 1313 – Public Relations (3-3-0)

Exploration of theories, techniques, and processes of public relations including means of influencing methods of building good will, analysis of media, obtaining publicity, and implementation of public relations programs.

Student Accident Insurance Fee: $1.00

Skills: R Course Type: W

Master Syllabus

MRKG 1311 – Principles of Marketing (3-3-0)

Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research.

Student Accident Insurance Fee: $1.00

Skills: R Course Type: W

Master Syllabus

MRKG 1302 – Principles of Retailing (3-3-0)

Introduction to the retailing environment and its relationship to consumer demographics, trends, and traditional/nontraditional retailing markets. The employment of retailing techniques and the factors that influence modern retailing.

Student Accident Insurance Fee: $1.00

Skills: R Course Type: W

Master Syllabus

MRKG 1301 – Customer Relationship Management (3-3-0)

General principles of customer relationship management including skills, knowledge, attitudes, and behaviors.

Student Accident Insurance Fee: $1.00

Skills: R Course Type: W

Master Syllabus

COMM 2327 – Principles of Advertising (3-3-0)

Fundamentals of advertising including marketing theory and strategy, copy writing, design and selection of media.

Student Accident Insurance Fee: $1.00

Skills: R Course Type: T

Master Syllabus

BUSI 1311 – Principles of Salesmanship (3-3-0)

Principles of personal salesmanship including methods and tasks applicable to a wide variety of industries and commercial settings.

Student Accident Insurance Fee: $1.00

Skills: R Course Type: T

Master Syllabus

BMGT 1347 – Retail Buying (3-3-0)

A detailed study of the organizational structure of retail buying, the internal and external sources of buying information, the fundamentals of effective purchasing, and the buyer’s role in planning.

Student Accident Insurance Fee: $1.00

Skills: R Course Type: W

Master Syllabus

FSHD 2306 – Draping

A study of three-dimensional fashion design conceptualizing by draping in muslin or fashion fabric directly on the dress form. Skill development in observing grain of fabric, identifying drapable fabrics and creating designs suitable for draping. Presentation of major fashion designers and draping techniques.

FSHD 1324 – Ready-To-Wear Construction

Fundamentals of mass production of apparel, focusing on the operation of industrial sewing and pressing equipment. Survey of materials selection and construction techniques used at all price levels of mass produced apparel. Introduction to industry seam allowances. Identification of differences between ready-to-wear and couture construction.

FSHD 1322 – Fashion Sketching

Fundamentals of quick sketching to communicate design ideas. Instruction in drawing the male and female fashion figure. Emphasis on simple methods for making quick sketches to illustrate style information.

BMGT 1327 – Principles of Management (3-3-0)

Concepts, terminology, principles, theories, and issues in the field of management.

Student Accident Insurance Fee: $1.00

Skills: R Course Type: W

HRPO 2301 – Human Resource Management (3-3-0)

Behavioral and legal approaches to the management of human resources in organizations.

Student Accident Insurance Fee: $1.00

Skills: R Course Type: W

ACNT 1303 – Introduction to Accounting I — Non-Business Majors (3-3-1)

A study of analyzing, classifying, and recording business transactions in a manual and computerized (QuickBooks) setting. Emphasis on understanding the complete accounting cycle, preparing basic financial statements, bank reconciliations, payroll and basic small business income tax issues.

Course Fee: $50.00  Student Accident Insurance Fee: $1.00

Skills: R Course Type: W

ACCT 2301 – Principles of Accounting I – Financial (3-3-1)

An introduction to financial accounting concepts and the communication of financial information to external users. Examines the accounting process, transaction analysis, asset and equity accounting, financial statement preparation and analysis, and related topics. Before enrolling in ACCT 2301, it is advisable to 1) have taken the equivalent of ACNT 1403 or BUSI 1301; or 2) have recently taken high school bookkeeping; or 3) have acquired relevant work experience. Although not required, the equivalent of MATH 1324 provides a good foundation for ACCT 2301. Basic computer skills utilizing word processing, spreadsheet, and presentation software are recommended for all accounting courses. If you have any questions, consult with an accounting advisor.

Course Fee: $50.00  Student Accident Insurance Fee: $1.00

Skills: R Course Type: T

HRPO 2301 – Human Resource Management (3-3-0)

Behavioral and legal approaches to the management of human resources in organizations.

Student Accident Insurance Fee: $1.00

Skills: R Course Type: W

BCIS 1305 – Business Computer Applications (3-3-1)

Computer terminology, hardware, software, operating systems, and information systems relating to the business environment will be covered. The course will also explore business applications of software, including spreadsheets, databases, presentation graphics, word processing and business-oriented utilization of the Internet.

Course Fee: $50.00  Student Accident Insurance Fee: $1.00

Skills: E Course Type: T

SPCH 1321 – Business and Professional Communication (3-3-0)

Business and Professional Communication is the study and application of communication within the business and professional context. This course explores oral communication competences in dyads, interviews, groups/teams, and presentations. Special emphasis is given to using technologically mediated formats in the workplace.

Business and Professional Communication Honors – This Business and Professional Communication honors course focuses on developing students’ leadership knowledge and abilities as related to communication. Students planning to enter leadership positions will learn how to communicate as leaders. Students research leadership concepts and take on leadership roles within the class, which include leading discussions and collaborating in exam creation. The overall focus of the course is to develop the student’s communication competencies in leadership roles. Contact the Honors Program at 512-223-6555 or [email protected] for additional information.

Student Accident Insurance Fee: $1.00

Skills: E Course Type: T