The Austin Community College District’s Center for Public Policy and Political Studies (CPPPS) has issued its final report on the November 2010 election in Texas.

The analysis shows Gov. Rick Perry (R-Texas) received 51 percent of votes cast by “swing voters,” those who did not vote straight ticket. The Democratic challenger, Bill White, received 44 percent of the swing vote.

Gov. Perry succeeded among straight ticket voters as well, but by a greater margin, receiving 58 percent of straight party votes. White performed less well among straight ticket voters (receiving 41 percent of those votes) than he did with swing voters.

“Our analysis shows this year’s election was highly nationalized,” says Peck Young, CPPPS director. “People were voting a brand – and the Republican brand prevailed.”