A content strategy focuses on the planning, creation, delivery, and governance of content with the intention of reflecting the institutional goals and user needs. Usability.gov illustrates some common concepts in content strategy including: Understanding how … Continue reading
Research and Discovery: Content Audit
An early step in any website redesign is to audit content that currently resides on your website. As part of ACC website audit, we focused on user groups and their content – whether for students, … Continue reading