The following are guiding principles that provide a framework for making decisions and taking actions that are consistent with ACC’s values, brand, and priorities.
Accountability – We will respond to the needs of our communities and be clear on areas of responsibility and expectations.
Purpose – We will know the purpose of each page and design with data-driven decisions.
User-First – We will create a website for the end-user, not ourselves.
Simplicity – We will have intuitive navigation and content that is easy to understand.
Functionality – We will ensure content/design is timely, SEO-friendly, responsive, and fast-loading.
Consistency – We will be consistent in design standards, language, and content.
Brand/Values – We will create a voice, look, and feel that reflect our brand and values.
Accessibility – We will ensure everyone can access information across the site.
Mobile-First – We will use responsive design to reach users where they are.
Security – We will select, update, and align systems with security and navigation in mind.
Agile – We will be ready to evolve to Web 3.0 and incorporate technical advancements like AI.
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