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Written and photos by Tracy Fuller

I have been a fan of Snow Tha Product’s music for about five years now, but oddly enough, I have never seen her perform in concert. So naturally, when the opportunity arose to review this show after the Sound On Sound Fest cancellation, I jumped on it. Snow, originally from San Jose, California, ended up moving to Texas in 2010. It was then she started to make a name for herself by performing here in Austin at South By Southwest.

This performance was originally scheduled to take place at Sound On Sound Festival but was rescheduled to take place at Empire Control Room.

Within the first few minutes of her hitting the stage, I realized that this is no ordinary hip-hop show, this was a full-fledged party! You could quickly call this a family celebration, since it was the last stop on Snow’s tour that her mom would be present.

Snow is not your average hip-hop artist. She could be pitted against the best of the best, and would utterly school them with her chopper styled flow. She transitions between spitting bars, melodic singing, and jumps between English and Spanish without missing a beat. Snow also does not not hold back when it comes to expressing her political views.

Snow kept the crowd turned up as she played a bunch of songs from her Good Nights & Bad Mornings 2 mixtape.  She performed “Play,” “Lord Be With You,” “Cookie Cutter B*****s”, “Business Is,” “Hopeless,” “Waste of Time,” and even took to crowd surfing for the hype party track “Gettin’ It.”

Snow and her fans have a robust Chicano pride in common. Between songs, she takes time to connect with them personally.

I couldn’t close out this review without giving a shout out to the venue staff at Empire Control Room. The staff are always on point and accommodating. For a Sunday night and a first-time experience with Snow Tha Product, I had an absolute blast – even with a 10:30 PM curfew![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_video link=”https://youtu.be/wfISNlnN0bI”][/vc_column][/vc_row]