Web Analytics

Analyze how your website is performing. You spent time building your brand, creating your web pages, and ensuring accessibility. Now you need to know if your website is meeting your business goals. Google Analytics is a tool that shows you how many people come to your website, what pages they visit, and your most popular content. The tool can also help you increase your website traffic, and maximize your SEO.
Computer monitor, potted plant and pen. On the side of the monitor there is an anole lizard, and on the screen there are images of web analytic graphics.
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Websites that use Google Analytics

Quick Facts about this Microcredential

What You’ll Learn

  • Install the Google Analytics plugin on your WordPress site
  • Understand Google Analytics data
  • Use data to increase traffic
  • Increase Search Engine Optimization (SEO)
  • Perform WordPress plugin management
  • Add Metadata
  • Development of Critical Thinking and Problem Solving professional competencies

Things to Know

  • This microcredential is free to all current ACC students
  • Recommendation: students should have taken the Web Builder microcredential prior to taking this course
  • This microcredential provides a base upon which to build digital fluency
  • This microcredential is part of the Web Presence Fundamentals Microcertificate

What You’ll Earn

Those completing the microcredential with an 80% or above will receive a portable digital badge that can be shared with employers or online on sites such as LinkedIn
Digital portable badge for Austin Community College District's Digital Fluency and Innovation Web Analytics microcredential
Websites that use traffic analytics tools use Google Analytics
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Microcredentials are a new way of learning at ACC


Unlike a traditional college course, the microcredentials are bite-sized, taking 5 weeks or less to complete


Enrollment is free to current ACC students (some microcredentials may require an additional purchase*)


A dedicated Digital Navigator will grade your work, provide helpful feedback, and answer questions


Learn on your own schedule with these microcredentials, and go as fast as you are able to master the content

* Check the Quick Facts section for details

This microcredential is now available

Attend an Info Session

Learn more about how microcredentials work and get answers to questions you may have.

Register for a Microcredential

Go to the Registration page to view the available sessions and complete the registration process.