Program

Marketing

 

Fashion Marketing – Associate of Applied Science Degree

This is a two-year course of study that will provide you with an understanding of how the fashion industry operates. Our courses are designed to help you secure a job in the fashion industry.

A graduate of this 2-year program has the option of continuing his or her education by pursuing a 4-year nontraditional occupational Bachelor of Applied Arts and Science (BAAS) Degree offered by a number of state universities. However, if you intend to transfer to a 4-year institution in pursuit of a traditional baccalaureate degree in Fashion Marketing, you need to pursue the Business Administration Associate of Science (AS) Degree, where the courses are more generalized and many of them are transferable to most Texas universities. Refer to the advising page for additional information.

Fashion Marketing Level 1 – Certificate

This certificate award plan is designed to meet the needs of individuals in the community who desire skills and knowledge in marketing. All of the courses will aid these employees of all industries that are involved in all functions of marketing by allowing them to better understand how these marketing functions can affect the marketing process and how they are interrelated. All courses may be applied towards the Marketing Associate Degree program if the student at a later time desires to pursue an associate degree.

Marketing – Associate of Applied Science Degree

This is a two-year course of study that will provide you with detailed knowledge and skills in the various functions of marketing and marketing management. The skills and knowledge will prepare you to enter the workforce and have the competencies and obtain mastery in the field of marketing.

Course work includes both general marketing courses to establish a foundation of study and specialized courses that will allow you to meet your individual career objectives.

A graduate of this 2-year program has the option of continuing his or her education by pursuing a 4-year nontraditional occupational Bachelor of Applied Arts and Science (BAAS) Degree offered by a number of state universities. However, if you intend to transfer to a 4-year institution in pursuit of a traditional baccalaureate degree in Marketing, you need to pursue the Business Administration Associate of Science (AS) Degree, where the courses are more generalized and many of them are transferable to most Texas universities. Refer to the advising page for additional information.

Marketing Level 1 – Certificate

This certificate award plan is designed to meet the needs of the individuals in the community who desire skills and knowledge in marketing. All of the courses will aid employees of all industries that are involved in all functions of marketing by allowing them to better understand how these marketing functions can affect the marketing process and how they are interrelated. All courses may be applied towards the Marketing Associate Degree program if the student at a later time desires to pursue an associate degree.

Social Media/Digital Marketing Level 2 – Certificate

Social Media/Digital Marketing is a great certificate option for students who want to be a part of a rapidly growing, energetic, and creative industry.   With Austin’s high-tech environment and the industry’s anticipated growth rate of 10%( Bureau of Labor and Statistics), there are various opportunities for students who complete this certificate. Jobs in this industry include both creative and analytical elements, often on the cutting edge of modern technology.   Some of these jobs include digital marketing experts, marketing analysts, social media specialists, mobile marketing professionals, engagement specialists, content marketing experts, and brand specialists.

 

Award Plans and Program Maps

 

* Google Translations are provided only for your convenience. *
Please contact the department if you have any questions.

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