Austin Community College Marketing

This information is provided in addition to information you may find in the catalog. Please remember that requirements change and that these requirements change from time to time and can differ among universities. Students should always consult faculty advisors and/or catalogs of universities to which they plan to transfer.

Marketing courses will provide the student detail knowledge and skills in the various functions of marketing. The skills and knowledge gained in a Marketing degree program will prepare students to enter the work force and have the competencies needed to obtain mastery in the field of marketing. Marketing degree programs are specifically designed for individuals who desire to obtain employment after two years. Marketing courses are useful electives for students in a variety of degree programs, including many of the transfer programs.

Fashion courses will provide the student detail knowledge and skills in fashion merchandising. The skills and knowledge gained in a Fashion merchandising degree program will prepare students to enter the workforce and have competencies needed to obtain mastery in the field of fashion merchandising. The Fashion merchandising program is especially designed for individuals who desire to obtain employment after two years. The Fashion program at ACC does not offer an associate or courses in design.

What do I need to know to get started?

Austin Community College maintains an "open door" admissions policy. No entrance or SAT examination is required. A registration application can be submitted any time prior to or during the registration process. Any student who has not earned at least three college-level credit hours prior to fall 1989 must complete the state mandated TSI College-Readiness Standards test. ACC also gives an assessment test to new students and to transfer students with less than nine hours. Performance on these exams does not prevent admission to ACC but may affect what developmental courses you are required to take before you can take college-level courses. See the ACC Catalog for details.

You may elect to have your previous coursework from an accredited institution of higher education evaluated for transfer credit and the credits may be applied toward a degree program here at ACC. A transcript will be evaluated after you have registered for ACC college-credit classes: and it will be evaluated only upon your request. To request an evaluation you must complete an evaluation request form that can be obtained in the campus admissions offices or by contacting one of our departmental advisors: Ina Midkiff at or (512) 223.2072 or Nick Sarantakes at or (512) 223.3271.

What is my educational goal?

You must first determine your educational goals before you can address which degree plan you should pursue at ACC. If you intend to transfer to a four-year institution in pursuit of a baccalaureate degree, you need to pursue the Associate of Science Degree in Business Administration at ACC. This degree plan transfers to most four-year schools. If you do not intend to transfer to a four-year school, you may pursue a business related Associate of Applied Science (AAS) Degree or Certificate in Marketing and Fashion Marketing.  Note that these AAS Degree and Certificate are non-transferrable.

What if I am unsure of my educational goals?

All of the specific two-year Associate of Applied Science (AAS) Degrees are very focused toward one area. The requirements in the Business Administration Associate of Science (AS) Degree are more general. They are excellent foundation courses, which include several business related courses and electives.

Moreover, many of these courses transfer to most Texas universities. Thus, if there is any chance that you will want to work toward a four-year degree, it is better to work toward a Business Administration Associate of Science Degree than in any of the more specialized two-year AAS degrees.

Why should I consider starting with a certificate?

We offer certificates in Marketing, Fashion Marketing and Retail Management. Certificates in our area are not mandated by the Texas Success Initiative (TSI). This means you can delay your developmental math courses and determine if you like the subject before deciding if this is the degree for you.

Completing a certificate is also a good measure that you are progressing towards an Associate Degree and could help you advance in your job. If you decide to pursue a degree then you must take the required 15 hours of general education for TSI college-readiness.

It is not a good idea to put off these requirements indefinitely. Once you decide to get a degree you should start dealing with TSI college-readiness standards.

TSI AssessmentACC Developmental Education Plan

I have previous college credit hours. What should I do?

Any current student should request an evaluation of their transcripts from other schools. An official transcript must be submitted from each college attended. You can make this request with any advisor or in the Office of Admissions and Records on any campus.

A specialist at the District Administrative Office will make the evaluation and send a copy to you as well as to the department of your major. Your advisor will then work with you to determine the appropriate use of these courses. There are occasions when courses may be substituted.

May I receive credit for work experience?

College credit is not given for work experience.

May I receive credit from challenge exams?

This department does not accept challenge exams.

Do developmental courses count toward any of the degree plans?

NO. Developmental courses prepare students for success in college credit courses and do not count toward any degree.

What Mathematics course should I take?

The degree plans for Marketing and Fashion Marketing require one of the following MATH:

  • MATH 1314 - College Algebra
  • MATH 1316 - Trigonometry
  • MATH 1324 - Math for Business and Economics
  • MATH 1332 - College Mathematics
  • MATH 1333 - Mathematics for Measurement
  • MATH 1342 - Elementary Statistics
  • MATH 1425 - Business Calculus and Applications I
  • MATH 2412 - Precalculus: Functions and Graphs
  • MATH 2413 - Calculus I
  • MATH 2414 - Calculus II

MATH 1333 - Mathematics for Measurement, is not a transferable course and you must ask for approval before you take this course.

I have been working towards an Associate of Applied Science Degree, which is non-transferable. Now I see that the Business Administration degree is better. Is there anyway to salvage my marketing or fashion marketing courses?

The Bachelor of Applied Arts and Science (BAAS) is an excellent alternative to the Bachelor of Business Administration (BBA) degree. The BAAS at Texas State University is designed to offer students the opportunity to earn college credit for prior learning assessment such as work/life experience and non-collegiate instruction. Students must still meet general education requirements and take upper level courses to complete the degree. Texas State’s Round Rock campus provides a transfer planning guide to help students determine which ACC courses meet the requirements for its BAAS.

St. Edwards University has a great program for people who work, have a family, and juggle both. It is New College and is designed for working adults who want to complete their degree.

Texas A&M University-Central Texas (TAMUCT) offers classes in Killeen. To encourage a seamless transfer from community colleges to upper-level work at TAMUCT, the University has developed agreements with Central Texas community colleges to enable smooth transfers without a loss of credits for students who begin their studies with TAMUCT in mind.

What is an Internship or Practicum and must I complete an Internship in order to receive a degree?

Internships and/or Practicum are career-related activities encountered in the student's area of specialization and offered through an individualized agreement among the college, employer, and student. The student completes the Internship during the final semester before graduation. It is not always practical for a student to complete an Internship and under certain conditions there are alternative courses that may be taken to replace the Internship/Practicum. You should contact Ina Midkiff at (512) 223.2072,, or Nick Sarantakes at (512) 223.3271,, for complete information about requirements.

What's the difference between Academic courses and WECM courses?

Academic Courses are designed by the Texas Higher Education Coordinating Board for transfer among community colleges and state public four year colleges and universities as freshman and sophomore general education courses.

WECM courses are designed by the Texas Higher Education Coordinating Board as Workforce education (technical) courses offered for credit and CEUs (Continuing Education Units). While these courses are designed to transfer among state community colleges, they are not designed to automatically transfer to public four year colleges and universities.

What marketing courses are accepted by the Texas State Board of Public Accountancy (TSBPA) as business credits for the CPA exam?

MRKG 1311 – Principles of Marketing
MRKG 2348 – Marketing Research and Strategies

For the complete list of eligible non-accounting courses, visit Business Related Courses.


Is there anything else I should know?

YES. This page is not intended to answer all questions. Please read the ACC catalog for additional information.

If you want additional information on Academic Programs, please visit the ACC prepare to transfer webpage. It includes information about how to transfer, course equivalencies, transfer plans, and much more.

For additional questions, contact the ACC Marketing Department.

What is the Rule of Three?


ACC charges an additional fee, $60 per credit hour, for students registering for a course for a third time or more. This fee applies to credit and Continuing Education courses and includes course attempts made since the fall 2002 semester.

ACC cannot receive state funding for courses a student takes three or more times. The “third attempt” fee was implemented to help the college recover some of the costs of these courses.

Third Course Attempt

Students affected by this new policy should note the following:

Financial aid may be used to cover the additional tuition charge. If you are taking a class for the second time and are considering a third attempt in the future, consult with your instructor and/or advisor. ACC is here to help you succeed.

Questions and Answers

Consequences of drop/withdrawal?


If you want to drop or withdraw from a class after it has started, you must complete certain steps. Unless you take these steps, you will remain enrolled in the class even if you do not attend.

See withdrawal instructions.

IMPORTANT: If you stop attending a class but do not officially drop or withdraw, you will receive an F grade in the course.

Dropping or withdrawing from a class can affect your financial aid, academic standing, or cost of attendance. Your instructor or an advisor also can help you understand possible consequences of withdrawing and explore alternatives.

For example, by state law, undergraduates at Texas colleges and universities are limited to six course drops over their academic career. For many students, courses dropped after the census date are included in this drop limit.

Drop or Withdraw from a Class

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