Monthly Summary
The month of April saw a focus on data and outreach. Demand for DFI Microcredentials continues to grow, attracting both new and returning students. Furthermore, for the Summer Session, additional sections were added for our most popular microcredentials (Spreadsheets, Web Builder, Data Analytics, and Problem Solving with AI) to meet demand. All the additional sections were filled to capacity and Problem Solving had three full sections.
Our outreach efforts included the development of a new Start Strong/Stay Strong campaign to align with the new ACC goals. Assets for the new campaign included a poster for all campuses, a feature in our Spring newsletter, and an email banner for the DFI team. Our Spring newsletter had a 97% open rate, and we saw enrollment dramatically increase after the release of the poster and newsletter, and by the end of April, we had 273 opt-in registrations.
Our microcredentials are being adopted by more professors within the college, and for Summer are embedded in English, Technical Writing, Intro to Law, English (High School), EDUC (early college), Web Design Tools, Fashion and Marketing, and Electronics.
Highlights
Outreach
- Spring DFI Newsletter sent out at the beginning of April to 794 internal and external recipients. Enrollment in the featured microcredentials for Summer and Fall went up dramatically immediately after the release of the newsletter. Desktop open rate is 97%.
- Created a poster with new campaign Start Strong/Stay Strong to advertise microcredentials on all of the campuses
- Created a Start Strong/Stay Strong banner to advertise microcredentials and align with ACC’s new Theory of Change four pillars.
- April 3 – met with Sarah McDonald with Acadeum to discuss White Labeling the Digital Fluency microcredentials to other institutions.
- April 10 – met with Curtis Ackerman from Biology to discuss the process of building a microcredential.
- April 23-24 – Attended the Career Collective Leadership Conference.
- April 24 – Met with Vanessa Errico and her staff for registration testing for Military Families.
- April 29 – Met with Ninghua Han, Director of Distance Learning Quality Assurance about microcredentials
Microcredentials
- Creation and implementation of a chart in Google Sheets, as a student reference, to show all knowledge prerequisites and software downloads/subscriptions/hardware configurations that are required, recommended, or helpful to have to take each microcredential.
- The new MCs (Problem Solving with AI and Data Analytics) have been very popular since their release. Spreadsheets and Web Builder have consistently been popular for several sessions as well.
- Second sections for Summer Session were added for: Web Builder, Spreadsheets, and Data Analytics. A total of three sections were made available for Problem Solving with AI due to high demand.
- The loading of Interactive Media, a new microcredential, into Brightspace Leap, began. Students will be able to take it in the Fall Session 2, after final review.
Data
- Total number of Opt-In registrations for Summer Session as of the end of April – 273
- Summer Opt-In registration stats of note as of the end of April include: 63 students registered to take Problem Solving with AI, 37 registered for Web Builder, 45 registered for Spreadsheets, and 36 registered for Data Analytics.
- Total number of Opt-In registrations for Fall Session #1 as of the end of April – 38
- Eleven of 16 microcredentials have been launched with the milestones of year two enrollment for the QEP being met.
- The microcredential sessions are embedded in English, Technical Writing, Intro to Law, English (High School), EDUC (early college), Web Design Tools, Fashion and Marketing, and Electronics.
- The goal of hiring 20 Digital Navigators for year two has been met.