Marketing Advisory Committee
Ina Midkiff
Department Chair of Marketing, Fashion Marketing, Real Estate & Finance
512-223-2072, [email protected]
Ina Midkiff is the Department Chair of Marketing, Fashion Merchandising, and Real Estate. She has taught at Austin Community College for over 20 years. She earned a BBA and an MBA in Finance and Marketing from Tarleton State University. Over the years she has served as Division Chair of Business Studies Division, Department Chair of Management, Associate Dean at Cypress Creek Campus, Assistant Department Chair of Marketing, Fashion Merchandising, and Real Estate and served as an officer of Austin Community College’s Faculty Association. She also has had several consulting jobs for small Internet companies. She teaches Advertising, Marketing, and Financial Management courses.
She received the ACC Teaching Excellence Award for the outstanding full-time faculty member (2004-2005) of the year in May 2005. She was the 2002 Piper Professor Nominee from Austin Community College. In 1991 she received the NISOD Teaching Excellence Award at ACC and has been nominated several times as the outstanding full-time instructor at ACC by the Phi Theta Kappa student association. Her professional affiliations include Texas Community College Teachers Association and the Southwestern Administrative Disciplines in Marketing.
Helena Esparza
Affiliation – Directive Consulting
512-223-1790 x22466, [email protected]
Helena Esparza holds a Master of Science in Digital Marketing and Analytics from St. Edward’s University. In addition to her teaching role at ACC, she serves as a senior paid media strategist in the B2B SaaS industry, leveraging her expertise to drive business growth and ROI for software companies. With a strong passion for staying current on industry trends, Helena is dedicated to sharing her knowledge and experience to drive growth and innovation.
David Fossas
David Fossas is a marketing executive with a track record scaling high-growth, private equity-backed companies, as well as helping Fortune 500 companies transform their market position. He has deep experience in category creation, developing mission-driven brands, and building high-performance teams. In his roles, David has led marketing, growth and revenue operations, pricing and packaging, and experience design.
David is the Founder and Principal of Reciprocity Co. where he offers fractional CMO services to early and growth stage tech and health companies.
David served as Chief Marketing Officer for Restore Hyper Wellness where he led experience design, marketing and revenue operations to drive a 3-year 118% CAGR in revenue as the business expanded from 29 locations to over 200 locations nationally. During his tenure, Restore was the fastest growing brand of health clinics in the U.S.
Prior to Restore, David led global brand and digital experience for WP Engine, helping define its corporate, product and brand strategy. During his tenure he helped grow core revenues at a 27% CAGR. David held various leadership positions at high-growth marketing agency, Real Chemistry, and directly contributed over 25% of its new business and top-line growth through new account wins and organic account expansion. David also held business development and corporate development roles at Big Fuel Communications, Intrepid Pictures, Endeavor and International Creative Management.
As a consultant, David has worked with over 35 brands, including General Motors, Verizon, HP, Inc., Hewlett Packard Enterprise, Visa, P&G, Clorox, CVS Caremark, Philips Health and Galderma.
David was named in the 2023 Future Leaders in Wellness list presented by Glossy, in the 2022 CMO Gamechangers list presented by Entrepreneur and in the 2018 40 Under 40 Marketing Leaders list presented by Digital Marketing News. He serves on the advisory board for the St. Edward’s University Master of Science in Digital Marketing and Analytics. David was also a contributing author in Contemporary Issues in Digital Marketing: New Paradigms, Perspectives, and Practices published by Libri Publishing Limited in 2018.
Amanda Greenfield
Affiliation – Walker Consultants
[email protected]
Amanda Greenfield is the National Director of Business Development for Walker Consultants, a national engineering firm. Amanda has almost two decades of experience in marketing and business development within the Architecture/Engineering/Contractor (A/E/C) industry. Collaborating with leadership, Amanda leads the development and execution of Walker’s National Forensic Restoration and Building Envelope Growth Plan, focusing on client mapping and development, key markets, proposal strategy, market plan development, and business goals. Amanda also serves on the board of the Austin Chapter of the Society for Marketing Professional Services (SMPS) and is a Certified Professional Services Marketer (CPSM). She received her BA with Honors in English from the University of Texas at Austin and her MBA from Texas State University.
Carrie Hammond
Affiliation – Intuit
[email protected]
With over 25 years of experience, Carrie Hammond is a strategic global marketing visionary specializing in go-to-market strategy, 360° integrated marketing campaigns, and product marketing programs. She has a proven track record of managing multimillion-dollar global budgets to enhance market presence, brand recognition, and drive sales pipeline growth. Her expertise lies in developing scalable marketing programs that optimize end-to-end customer experiences and create strategic marketing experiences to achieve high funnel conversion rates. Carrie is passionate about designing and implementing product-based marketing programs at scale, adept at leading global cross-functional teams and enterprise-wide initiatives, and skilled in fostering robust internal and external relationships. Her bold and data-driven approach informs strategic decisions and effective execution, enabling me to navigate complex organizational structures and drive customer acquisition.
Brittany Henderickson
Affiliation – Kitchell
[email protected]
Kim King
Kim King is an accomplished marketing leader with deep product, solution, and portfolio marketing expertise. She has successfully led strategic go-to-market initiatives in the healthcare and technology sectors, focusing on driving business growth through an unwavering commitment to understanding customer challenges, crafting differentiated positioning and messaging, and executing data-driven strategies that deliver measurable results. Kim is passionate about learning and loves experimenting with emerging technologies and AI, routinely looking for new ways to use technology to increase the effectiveness of GTM initiatives. A local Austinite, Kim received Bachelor of Science, Master of Arts, and Executive MBA degrees from the University of Texas at Austin. She looks forward to sharing her knowledge and experience to help shape the future of marketing education at Austin Community College and empower the next generation of industry leaders.
Victoria Taylor
Affiliation – ACC Department Chair of Fashion Design
512-223-7906, [email protected]
Victoria Taylor has a Bachelor of Fine Art in Fashion Design from the University of North Texas with a minor in Marketing. She worked in the Dallas market for several years and had various job experiences within the fashion industry including sample lace cutter, designer assistant, first and production pattern maker. Victoria is the Department Chair of Fashion Design.
Kathy Walton
Affiliation – ACC Marketing Adjunct
512-223-1790 x22184, [email protected]
Kathy Walton is an adjunct faculty member at ACC and has taught Marketing, Fashion Merchandising/Design, and Management classes at several institutions for over 25 years. Those institutions include Austin Community College, Salt Lake Community College, Purdue University and the University of Nebraska-Lincoln. She earned a BS at New Mexico State University in Home Economics in Business (fashion focused); MS at the University of Nebraska-Lincoln in Home Economics with a Merchandising emphasis; and a PhD in Education focusing on Community and Human Resources. In addition to serving as a faculty member and occasional department coordinator at Purdue and SLCC, she has served as the Director of Community Education at Brazosport College in Lake Jackson, TX. Kathy has also served as a consultant/industry trainer to numerous companies throughout the country through her consulting firm, Magistra Enterprises.
Kathy has been very active with Collegiate DECA, a student organization for people interested in careers in Marketing, Management and Entrepreneurship. She has been a chapter advisor, state advisor, regional board representative, and served on the National Board of Directors as the secretary, president-elect, and as the President. She has received numerous awards from Collegiate DECA including Texas Advisor of the Year, 40 Years of Service in 2022, and the Honorary Life Member Award (the highest award given in the organization) in 2007. In addition, she received the NISOD Teaching Excellence Award from UT-Austin in 1995; the Teaching Excellence Award from SLCC in 1989; Marketing Teacher of the Year for the state of Utah in 1987, 1990, and 1999; Utah Vocational Educator of the Year in 2000, and the Top 100 Alumni from the Past 100 Years at NMSU in 1988. She is active in the Texas Association of Continuing Education and is a Travis County Master Gardener.
The purpose of the Marketing and Fashion Marketing department is to provide premier courses and degree plans that give students the practical, theoretical, and technical knowledge needed to be successful in the field of marketing. Our curriculum provides students with first-rate professional and workforce programs that result in employment in the public and private sectors. It is based on identified competencies, has a capstone experience, and strives to be socially responsible as well as addressing employer needs. We are committed to:
- Providing students in the marketing degree plans the knowledge and skills necessary to enhance their marketing abilities that will enable them to seek employment in a marketing or fashion position.
- Providing students in the transfer degree plan the knowledge and skills necessary for transfer and success at a baccalaureate degree granting institution.
- Providing students in the workforce areas the knowledge and skills necessary for job enhancement.
- Providing employers in our community a trained, technically competent, and diverse workforce.
- Providing all students advising from a qualified, dedicated, and accessible faculty.
Our overall departmental mission is threefold: 1) to prepare students for entry-level employment in the rapidly expanding Marketing and Fashion industry, 2) to enable students to improve their job skills to promote career advancement and development 3) provide undergraduate courses to individuals who wish to transfer to complete a four year degree.
The department hires highly qualified professionals within our field of study and provides them the support they need. The department has relevant, up-to-date course materials and keeps text books current. Course content complies with federal and state laws and regulations and local industry standards and includes recommendations from the Advisory Committee. SCANS competencies along with Master Syllabi are posted on the departmental website.
The Marketing and Fashion Marketing Advisory Committee is composed of recognized leaders in the field in ACC’s service area. Members convene regularly to offer their combined expertise to influence the curriculum structure and instructional methods of the program.
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Please contact the department if you have any questions.