About the beta test
We are launching a “no click” beta homepage – available for viewing at this time. The navigation menu and links are not enabled. While not a finished product, the beta homepage provides an opportunity for viewing the new direction of the page and offering feedback. Photos you see here are placeholders and not necessarily final selections.
About the homepage
The homepage is designed primarily for prospective students. Its role is to promote programs and services as well as help future students connect with enrollment advisors and begin the admissions process. Visitors who are not prospective students will access their relevant information and resources through the audience-identifier links.
The main navigation menu includes the content areas most important to promoting the college and converting prospects into applicants: Academics, Admissions, Paying for College, Learning Support, Campus Life, Campuses, and About.
The homepage goals are threefold:
- Set a welcoming tone and drive prospects to explore academic programs, campus life, and the admissions process, etc.
- Increase the number of prospects who request information. Users who complete the “Request Information” form enter the college’s CRM, or customer relationship management system. After the CRM captures the prospects’ information, enrollment advisors provide high-touch guidance through the recruitment and admissions process.
- Increase the number of prospects who submit the application form, enter the CRM, and receive high-touch guidance through the admissions process. Applicants can then be tracked through the registration process.
View the “no click” beta homepage and leave your feedback in the comments below.