Primary Color Palette
Purple and white are Austin Community College’s official colors. These specific colors reinforce the ACC brand and support brand awareness. Logos and lockups may only be represented in purple, black, or white.
Purple color codes are:
Hex: #4D1979
RGB: 77, 25, 121
CMYK: 86, 100, 11, 7
Pantone®: PMS 268 C
Secondary Color Palette
Secondary colors should be used minimally as accent to complement, not compete with, the primary palette. These colors may not be chosen for banners or for any place used to support the ACC logo. For secondary web accessible color combinations, please contact the Office of College Relations & Marketing.
Color codes for secondary palette colors are:
Teal
Hex: #00B2A9
RGB: 0, 178, 169
CMYK: 81, 0, 38, 0
Pantone®: PMS 326 C
Dark Purple
Hex: #2E1A47
RGB: 46, 26, 71
CMYK: 89, 100, 0, 58
Pantone®: PMS 2695 C
Dark Blue
Hex: #002F6C
RGB: 0, 47, 108
CMYK: 100, 74, 0, 45
Pantone®: PMS 294 C
Light Blue
Hex: #6787B7
RGB: 103, 135, 183
CMYK: 63, 38, 0, 0
Pantone®: PMS 7682 C
Lime
Hex: #C1D82F
RGB: 193, 216, 47
CMYK: 29, 0, 100, 0
Pantone®: PMS 382 C
Yellow
Hex: #F0B323
RGB: 240, 179, 35
CMYK: 0, 27, 92, 0
Pantone®: PMS 7409 C
Orange
Hex: #FA4616
RGB: 250, 70, 22
CMYK: 0, 80, 98, 0
Pantone®: PMS 172 C
Red
Hex: #AF272F
RGB: 175, 39, 48
CMYK: 0, 97, 78, 22
Pantone®: PMS 1805 C
Chancellor Color Palette
Metallic gold (PMS Metallic 872) and gold foil may only be used by the Office of the Chancellor, or with permission from the Office of College Relations & Marketing.
Color Accessibility
Always consider color accessibility when designing a website. Web Content Accessibility Guidelines (WCAG) 2 recommend the contrast ratio (brightness between two colors) of text and its background (and vice versa) should be at least 4.5:1 for readability by those with visual disabilities. This contrast ratio meets Level AA requirements. It excludes large text, logotypes, and incidental elements, such as those that are not interactive.
Back to Top