When sharing ACC’s story through external channels, consistent messaging that reflects the college’s brand is essential. Follow these guidelines and contact the Office of College Relations & Marketing (OCRM) for additional guidance.
Media Advisories
OCRM must be involved in all external communications. This ensures that information shared is clear, accurate, and reflects ACC’s brand identity. It also ensures that communications are consistent and delivered in a manner and timeline that supports a cohesive messaging strategy and aligns with college priorities.
All media advisories prepared by ACC departments must be submitted to OCRM for review and approval. Submit media advisories to OCRM at least two weeks in advance of the intended release date to allow for review, editing, and coordination with other communications.
Brand Guidelines for Media Advisories
Logo: The ACC District logo should appear in its entirety in the top left corner of the advisory. No other college logos should be used.
Typography: Use Times New Roman font for text and headlines.
Clarity and conciseness: Advisories must be clear and concise, while maintaining a professional tone. View ACC Brand Messaging for examples of messaging and writing guidelines.
Boilerplate: Include ACC’s boilerplate description at the end of all advisories:
[text to come]
Media Requests/Interviews
Any media requests (local or national) for an interview or comment by an employee representing the college and/or about a topic involving ACC must be submitted to OCRM’s media relations team for prior approval. This includes, but is not limited to, statements, articles, blog posts, and interviews. This applies to all faculty and staff.
Messaging Guidelines
All communications must be:
Consistent: Messaging must align with the company’s values and mission.
Accurate: Information must be clear and truthful.
Professional: Communications must maintain a professional tone.
Confidential: Communications must not disclose confidential or FERPA-protected information.
Speakers Bureau
Learn about sharing expertise through ACC’s Speakers & Experts Bureau.
Frequently Asked Questions
What qualifies for media promotion?
Media look for stories that are unique, showcase a new idea or program, are relevant to current events, and/or have an impact on the broad community.
How do I get publicity for my class or department?
The Office of College Relations & Marketing will help determine the best way to get the word out about your area. Submit a marketing request form, and we’ll be in touch.
ACC regularly receives requests for speakers on various topics, and ACC faculty and staff are all experts in their own areas. View Speakers & Experts Bureau for information and contact the Media Relations team with the Office of College Relations & Marketing.
What if I’m contacted by the media?
Media are required to contact the Office of College Relations & Marketing to arrange campus visits and interviews. If you receive a media call or a reporter shows up on campus, contact the Media Relations team with the Office of College Relations & Marketing.