Typography is integral to a brand’s visual identity. A well-chosen typeface becomes instantly recognizable and reinforces the positive qualities of a brand, while a poorly used or ill-fitting typeface can have the opposite effect.
ACC uses Gotham, a versatile, contemporary, sans-serif typeface. Gotham’s clear, sharp lines work well for body text and headlines, and are easier to read in small point sizes. ACC has licensed a set of Gotham typefaces for campuswide use in print, web, video, and other media. We recommend that you set Gotham Book as your default font; contact the Office of College Relations & Marketing (OCRM) if you do not have access to the Gotham font.
Additional typefaces may be needed for special promotions, events and programs. These exceptions must be consistent with ACC’s brand. Any additional typeface needs prior approval from OCRM.
Back to Top