Successful brands communicate a strong vision through words and visuals that are consistent with an organization’s image. Brand standards reinforce the deeper personalities, culture, and behaviors of the academic institution.
Brand Value Statement
Austin Community College provides accessible and valuable learning opportunities in a supportive environment dedicated to empowering students and enriching the Central Texas community.
Brand Character
Brand character is the personality and tone of the organization. ACC is described by five key traits:
- Accessible
- Empowering
- Valuable
- Supportive
- Community
The college’s brand identity is a set of logos, graphics, colors, text elements, and messages that create a perception that sets us apart from other institutions. Great care has gone into developing ACC’s brand identity with the goal of promoting and protecting the brand. Each component works together to give materials a consistent look and feel. When used by all collegewide, these brand standards strengthen the college’s brand.
Ask Us About Brand Guidelines. We’re Here to Help
The Office of College Relations and Marketing (OCRM) is charged with reinforcing and safeguarding the ACC brand identity through consistent visual imagery and messaging. Contact OCRM with any questions about messaging, applying brand standards, working with external organizations or vendors, and more.
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