Enrollment Management: Recruitment Services

Overview

ACC’s Recruitment Services continues its efforts to increase the number of students who complete an ACC application. Since fall 2022, the Recruitment Services team has focused on outreach, education, and encouragement to traditional and nontraditional students through events, visitation programs, and marketing. Visitation efforts have resulted in additional opportunities to provide formal and informal information sessions, application assistance, and admissions support.

We continue to work closely with community-based organizations to promote programs for non-traditional students. We also have expanded campus tour offerings, allowing students and families to experience ACC in person. Our telerecruiters have been instrumental in maintaining a close relationship with students throughout the process.

Accomplishments

• Recruiting events
  • Assisted 3,877+ prospective students at 303 high school events
  • Conducted 226+ campus tours for 2,534+ participants
• Made more than 21,014 calls to prospective students from various call lists, including but not limited to FAFSA applicants, Apply Texas applicants, students dropped for non-payment and non-matriculant prospective students.
• Provided follow-up call services for continuing student registration
• Received and responded to more than 7,757 emails to the [email protected]
• Conducted 46 recruiting events targeting adult learners
• ACC Connect: Assisted students from seven opportunity schools in the application process, submitting supplemental documents, financial aid, orientation, advising and registration.

Recruitment Services assisted students at 303 high school events and conducted more than 226 campus tours.

Impact

Recruitment Services’ efforts have resulted in increased enrollment of new traditional students for the spring and summer semesters. New student headcount for spring 2023 increased 8.2% year-over-year and 3% over a three-year period. Spring 2023 credit hours and contact hours increased 2.1% and 2.5%, respectively.

Next Steps

Implementing new processes and tools will further improve Recruitment Services’ ability to attract, inform, and enroll new students. The commissioning and interaction of enrollment consultants and interaction with consultants, and the cooperation with departments such as IT, including orientation advising, the Welcome Center, and application processing, will allow us to create a more seamless experience for students.